E-commerce
Sintar Group
Online store for niche perfumery and cosmetics
Overview
Sintar Group is the official distributor of niche perfume houses in Kazakhstan — M.Micallef, Fragonard, Les Parfums de Rosine, Crabtree & Evelyn and others. The store had to look worthy of the brands the company represents while supporting choice in a category where a single fragrance carries a dozen meaningful attributes.
Challenge
In perfumery people choose by properties, not by name: collection, notes, concentration, volume, gender, country. A plain product grid does not support that kind of choice, and an overloaded filter scares people off.
- A fragrance has a dozen attributes, and any of them can be the deciding one
- For a distributor a brand is an entry point of its own, not a row in a filter
- Niche houses need restraint, not a discount storefront
- Collections matter more than categories — a buyer picks from a line
- The catalogue, prices and stock change on the client’s side
Solution
We built a catalogue filtered by fragrance attributes and sortable, gave brands a section of their own as a second way into the catalogue, and organised the product page around attributes and its collection — from there a buyer moves to neighbouring fragrances instead of returning to the full list.
- Eight filters: price, availability, gender, country, concentration, collection, notes and volume
- Sorting by price and by new arrivals inside the catalogue
- A page per house — brands work as a section, not just a filter value
- A product page with an attribute table and composition
- A “products in this collection” block as the primary navigation
- Cart, delivery and payment on the site instead of messenger threads
- A customer account and a newsletter subscription
Features
Filtered catalogue
Eight parameters and sorting — choosing by attribute, not by name.
Brand sections
Every house has its own section — a second way in, beside the filters.
Product page
Attributes, notes, composition and availability on one screen.
Collections
Move to neighbouring fragrances in a line straight from the product page.
Checkout and account
Cart, delivery, payment and a customer account — the order is completed on the site.
Bilingual catalogue
Interface in Russian and Kazakh; products, prices and stock are run by the client.
Results
- 01
Choice by property
The filters match how perfumery is actually chosen.
- 02
Brands as entry points
Every house has a section of its own that ads can point to directly.
- 03
Collection as navigation
Buyers move along a line rather than back to the full catalogue.
- 04
A premium presentation
Restrained typography and large cards instead of a discount grid.
- 05
Purchase on the site
Orders are completed entirely online, delivery and payment included.
- 06
The client runs the catalogue
Products, prices and stock are updated without going through a developer.
Gallery
Interface compositions from the product design system.
Technology
- Nuxt
- Vue
- TypeScript
- Node.js
- MySQL
- SCSS
Services used in this project
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