E-commerce

Toilyq

Store for Kazakh wedding ceremony sets

Industry: Retail
Services: Product Design · Web Development · SEO
Location: Kazakhstan

Overview

Toilyq sells ready-made sets for Kazakh wedding ceremonies: құдалық, беташар, шашу, кит салу, сырға салу. A buyer here rarely knows the exact product name — they know which ceremony is coming and search by that.

Challenge

The product is tied to a ceremony rather than to a category in the usual sense. Add seasonality, an emotional purchase, and an audience that largely speaks and searches in Kazakh.

Solution

We built the catalogue around ceremonies, added a gallery of real work and a blog that answers “what is in the set” — the exact question people arrive with from search. The site is bilingual with separate URLs.

Features

Catalogue by ceremony
Sets are grouped the way they are searched for: құдалық, беташар, шашу, кит салу.
Work gallery
Photographs of finished sets so the decision happens before the phone call.
Blog
Articles on what each set contains and what it costs — the entry point from search.
Two languages
Kazakh and Russian versions with separate addresses and metadata.
Cart and delivery
Checkout with delivery across Kazakhstan.
Custom orders
A flow for a set in the customer’s own design.

Results

01
Navigation by ceremony
The structure mirrors how the buyer states the task.
02
Search as a channel
The blog and structured data cover queries for each ceremony.
03
Kazakh as primary
A full Kazakh version, not a second-class translation.
04
Buying online
Order and delivery are completed on the site.