Travel

Ayrus Travel

Travel agency website with online voucher activation

Industry: Travel
Services: Web Development · UX · SEO
Location: Almaty, Kazakhstan

Overview

Ayrus Travel organises tours from Kazakhstan, mostly to Turkey. The agency had a clear offline process and vouchers that clients activated through a manager. The website had to move that step online and give the destinations a proper storefront.

Challenge

A travel agency sells on trust: people want to understand where they are going and who they are dealing with before leaving a phone number. Meanwhile the key action — voucher activation — was buried in chat.

Solution

We moved voucher activation into its own flow on the site and surrounded it with what answers questions before an enquiry: cities, custom tours, partners, reviews and an FAQ. A callback form stayed as the fast fallback.

Features

Voucher activation
The key action moved onto the site instead of a chat with a manager.
Cities
Destination descriptions with photography and trip details.
Custom tours
A separate section for non-standard routes.
Reviews and partners
Blocks that settle the trust question before an enquiry.
FAQ
Answers on insurance, tour length and extensions.
Callback
A short form for people who would rather talk.

Results

01
The key action lives on the site
Voucher activation no longer depends on a manager’s working hours.
02
Destinations got a storefront
Cities are described so the decision can happen on the site.
03
Three languages
Kazakh, Russian and English with separate addresses.
04
Mobile-first flow
The main actions are designed for a phone.