Kaspi marketplace or your own online store: what to choose in 2026
An honest comparison of selling on Kaspi and running your own store in Kazakhstan, and a setup where the two work together.
ReadOnline store development, end to end
An online store where people reach checkout
We build online stores for businesses in Almaty and across Kazakhstan: a catalogue with filters built around your product, a fast product page, cart, payment and delivery, plus Kaspi Pay and 1C sync when you need them. A full store starts from ₸520,000 and takes 6–8 weeks; a catalogue with enquiries starts from ₸320,000 and takes 4–5 weeks.
Estimate my projectfrom ₸520,000 (about $1,160)
Industry problems
What usually gets in the way
The catalogue is slow
The heaviest page in the store decides everything: if it takes five seconds, the buyer leaves before seeing a product.
Filters do not match how people choose
The “price — brand — new” set does not fit every catalogue. If the filter does not mirror how your product is chosen, people scroll by hand and leave.
Delivery cost appears at the end
The total changes at checkout — and a share of those carts never comes back.
Mobile was an afterthought
More than half of traffic is mobile, yet the filter will not close and the “add to cart” button hides under the browser bar.
What we build
What the project consists of
A catalogue and filters built for your product
Filtering by the attributes people actually decide on: composition, size, collection, purpose.
A fast product page
Attributes, availability, delivery time and neighbouring products from the same line — everything the decision needs.
Cart and checkout
The fewest possible steps, no forced registration, delivery cost clear up front.
Payment and delivery
Acquiring and delivery services connected, order statuses and customer notifications.
Stock synchronisation
Products, prices and stock pulled from your accounting system or spreadsheet.
Speed and SEO
WebP, lazy loading, server-side rendering and product structured data.
Case in this industry
Already shipped
Sintar Group
Online store for niche perfumery and cosmetics
A niche perfumery distributor’s store: eight filter parameters, brand sections of their own, a product page with attributes and a path to neighbouring fragrances in the collection, plus a cart with delivery and payment on the site.
View the casePricing
What it costs
Open guide prices, so you can plan a budget before we talk.
Store with a catalogue
Catalogue, filters, product page, cart, payment, delivery
from ₸520,000 (about $1,160)Catalogue with enquiries
Up to 100 items, no cart — orders arrive as enquiries in WhatsApp or by email
from ₸320,000 (about $710)Accounting system integration
Exchange of products, prices and stock
from ₸280,000 (about $620)
Every project includes a domain and 3 months of server for free.
The main drivers are the number of product attributes and where stock comes from. A 50-item store managed by hand and a 5,000-item catalogue with a sync are different projects.
In detail
In a store it is not the storefront that wins, but how short the path from catalogue to payment turned out to be. So we start online store development with one question: how do your buyers choose, and what stops them from ordering on a phone? We are based in Almaty, work with stores across Kazakhstan and abroad, and hold meetings and demos online.
What end-to-end store development includes
- a catalogue structure and filters based on the attributes people actually choose by;
- design of the key screens — catalogue, product page, cart, checkout — mobile first;
- checkout without forced registration, with the delivery cost visible before the last step;
- payment and delivery integrations, order statuses and customer notifications;
- an admin area where you manage products, prices, stock and orders yourself;
- technical SEO: server-side rendering, product structured data, sitemap, fast loading;
- domain, hosting, code and access registered in your name.
Online store pricing
| What | Price | Timeline |
|---|---|---|
| Store with catalogue, cart, payment and delivery | from ₸520,000 (about $1,160) | 6–8 weeks |
| Catalogue with enquiries, no online payment | from ₸320,000 (about $710) | 4–5 weeks |
| Kaspi Pay or another integration (CRM, delivery, messenger) | from ₸160,000 (about $360) | 1–2 weeks |
| Sync with 1C or another accounting system | from ₸280,000 (about $620) | 2–3 weeks |
| Each additional language | +₸95,000 (about $210) | +1 week |
We fix the estimate and timeline in writing before work starts, and payment is split by stage. For a quick estimate, try the calculator.
An online store with Kaspi Pay
Most sellers in Kazakhstan already trade on the Kaspi.kz marketplace. It brings traffic, but the buyer belongs to the marketplace: you compete on price, pay a commission on sales and do not own the customer base. Your own store is your brand, repeat sales and advertising that leads to you rather than to the next seller in the list. Most businesses run both channels: we connect Kaspi Pay to the site so buyers can pay the way they are used to, and feed your catalogue and stock to Kaspi Store from the same database.
An online store with 1C
If your books are kept in 1C, the store should pull products, prices and stock from it and push orders back. Otherwise someone retypes data every day and buyers order items that are already out of stock. See integrations for how the exchange works.
Examples
Sintar Group is the store of an official niche perfumery distributor: eight filter parameters, brand sections and a product page that leads to neighbouring fragrances in the collection, with delivery and payment on the site. Toilyq sells sets for Kazakh wedding ceremonies in Kazakh and Russian, with delivery across Kazakhstan.
If your current store is not selling, read why an online store does not sell, or get in touch — we estimate cost and timeline within one working day.
Frequently asked
A store with catalogue, cart, payment and delivery starts from ₸520,000. A catalogue with enquiries and no online payment starts from ₸320,000. Kaspi Pay or another integration starts from ₸160,000, and a 1C sync from ₸280,000. The estimate is fixed in writing before we start, and payment is split by stage.
Relevant services
Worth reading
How to connect Kaspi Pay to a website: step by step
What Kaspi Pay requires, which Kaspi payment options a website can use and how they differ. Based on the official Kaspi partner guide.
ReadHow much an online store costs in Kazakhstan in 2026
Market price ranges, our price list, three worked examples and where an online store should not cut corners.
ReadWhat a website costs in Kazakhstan: a breakdown by type and timeline
Real price ranges by project type, what each one includes, and where you can save without hurting the result.
ReadWhy an online store does not sell: six reasons you can see immediately
Six things that most often stop a store from selling, and what to do about each.
ReadOther industries
01Websites for clinicsMedical centres, dental practices, laboratories and private practice.from ₸320,000 (about $710)02Education and EdTechOnline schools, courses, preparation centres and education platforms.from ₸320,000 (about $710)03Travel and servicesTravel agencies, service companies and any business where a person takes the enquiry.from ₸280,000 (about $620)04Salons and appointment servicesBeauty salons, barbershops, cosmetology, studios and independent specialists.from ₸240,000 (about $530)05Sport and healthFitness apps, clubs, studios, trainers and wellness services.from ₸320,000 (about $710)
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What we put in writing
Five promises, each of them verifiable — before you pay anything.
Domain and 3 months of server — free
We register the domain, set up the server, install SSL and connect email. The domain and the first three months of the server are on us, all registered in your name.
PageSpeed 90+ or we fix it for free
Checkable in a minute on PageSpeed Insights. This site scores 99–100 on desktop — go and see.
The quote does not change after signing
Scope and price are fixed before we start. If the task grows, that is a separate agreement, not a surprise on the invoice.
The code and the access are yours
Repository, server, domain and analytics are registered to you. You can move to another team at any point.
First month of support included
We do not disappear after launch: a month of edits, updates and monitoring is part of the project.
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Every project includes a domain and 3 months of server for free.
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